Case studies

Real playbooks. Real outcomes.

Three representative playbooks from our most-served Minnesota trades. We list the work shipped and what changed on the site — verified client revenue numbers are added once results are independently reportable.

HVAC

HVAC: from page 4 to top 3 in 90 days

Challenge

Mid-size HVAC company stuck on page 4 for 'ac repair [city]' during peak summer demand.

Approach

Rebuilt site mobile-first, shipped 12 city pages, cleaned up GBP, ran a review-generation campaign.

Work

  • Site rebuild
  • Local SEO
  • GBP overhaul
  • Review automation

Results

  • Mobile Lighthouse 96
  • 12 ranked city pages live
  • GBP categories & services cleaned up
"We had to hire a second dispatcher. Best problem we've ever had."
Roofing

Roofing: storm-season surge, fully captured

Challenge

Roofer kept losing post-storm leads to national lead-gen apps.

Approach

Spun up a storm-response landing page in 48 hours, paired it with paid + organic.

Work

  • Storm landing page
  • Paid + organic
  • Lead routing

Results

  • Storm landing page shipped in 48 hrs
  • Direct-call lead routing live
  • Crew booked through season
"Storm season was a different planet this year."
Plumbing

Plumber: emergency-keyword rebuild

Challenge

Plumber owned no emergency keywords despite running a 24/7 service.

Approach

Emergency-keyword pages, call tracking by source, GBP categories cleaned up.

Work

  • Emergency pages
  • Call tracking
  • GBP cleanup

Results

  • Per-source call tracking live
  • Map pack #1 for 'emergency plumber'
  • GBP service area dialed in
"We finally show up when people actually need a plumber."
Featured case study

Appliance repair: 1–5 clicks/week → 100+ clicks/week

A Twin Cities appliance repair business went from a near-silent website to a steady weekly flow of qualified Google clicks turning into real booked jobs and real income.

Read the full case study →
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