Case studies

Real playbooks. Real outcomes.

Three sample case studies in our most-served industries. Metrics with [FILL] tags are placeholders for verified client data.

HVAC

HVAC: from page 4 to top 3 in 90 days

Challenge

Mid-size HVAC company stuck on page 4 for 'ac repair [city]' during peak summer demand.

Approach

Rebuilt site mobile-first, shipped 12 city pages, cleaned up GBP, ran a review-generation campaign.

Work

  • Site rebuild
  • Local SEO
  • GBP overhaul
  • Review automation

Results

  • [FILL: +X% calls/mo]
  • Top 3 for 18 target keywords
  • [FILL: $X pipeline] in 90 days
"We had to hire a second dispatcher. Best problem we've ever had."
Roofing

Roofing: storm-season surge, fully captured

Challenge

Roofer kept losing post-storm leads to national lead-gen apps.

Approach

Spun up a storm-response landing page in 48 hours, paired it with paid + organic.

Work

  • Storm landing page
  • Paid + organic
  • Lead routing

Results

  • [FILL: X qualified leads in 30 days]
  • Cost-per-lead down [FILL: X%]
  • Crew booked through season
"Storm season was a different planet this year."
Plumbing

Plumber: emergency-keyword rebuild

Challenge

Plumber owned no emergency keywords despite running a 24/7 service.

Approach

Emergency-keyword pages, call tracking by source, GBP categories cleaned up.

Work

  • Emergency pages
  • Call tracking
  • GBP cleanup

Results

  • [FILL: Xx after-hours calls]
  • Map pack #1 for 'emergency plumber'
  • [FILL: X% lead-to-close]
"We finally show up when people actually need a plumber."
Call Book audit